professional outline

Download PDF File of Resume for Michael Kasberg

_______________

Michael Kasberg

Senior Social Media Strategist at Monkeybread Marketing Dallas/Fort Worth Area Emerging Media | Digital Marketing

Michael Kasberg’s Summary

I have utilized social media and full-blown marketing campaigns to increase attendance at sports events to record numbers. Then, I continued to raise attendance by 10% every year after that. I have worked both in and with media. I have been a staff writer for several publications, a blogger for motocross websites, and designed layouts. On the other side, I have sold advertising and utilized media kits to gain coverage. My passion lies in the high-energy, youth-culture world, creating award-winning work. Eventually, I want to lead that team above and beyond. In the end, I just want to be happy and doing a job I love.

Specialties

Creating that feel-good atmosphere, social media, event management, Spanish, Adobe CS, Microsoft Office, creative, SEO, SEM, SMM, PPC, PPM

Michael Kasberg’s Experience

Senior Account Executive – Monkeybread Marketing

June 2012 – Present – Strategic planning – Lead a team in managing all aspects of programs: budgets, timelines, creative, content

Account Executive – Touchstone Marketing Group

March 2011 – May 2012 (1 year, 2 months) – Managed campaign timelines and budgets – Directed conversations and promotions across markets – Assisted in promotional planning and execution

Event Marketing Coordinator – Panther Creek MX, LLC

January 2006 – January 2012 (6 years) – Founded a series of motocross races in west Texas, a historically unstructured region – Organize dates and promotions across 5 venues – Inspire an average 10% annual growth among racers and spectators – Communicate a positive message to more than 1,000 racers and their families – Gain $10,00 in annual event sponsorship through written proposal and presentations – Delegate a $5,000 advertising budget across direct mail, media buys, and web media – Coordinate 15+ employees to maximize efficiency and achieve a common goal – Manage staff and volunteers during two-day events, hosting more than 500 people

Online Marketing Manager – The Sapphire Agency

December 2010 – February 2011 (3 months) – Managed client relations for 5 separate accounts. – Responsible for content research and generation. – Created quarterly and monthly marketing strategies. – Documented insights for Facebook, Twitter, and SEO. – Inspired online community growth (avg +300% across accounts)

Emerging Media Intern – LevelTen Design

September 2010 – December 2010 (4 months) – Created and implemented strategy to increase AdAge Power150 blog rank (247 to 82) – Managed social media for LevelTen, the Dallas Drupal Group, and DFW Interact – Wrote, edited, and optimized blog posts for the LevelTen blog – Utilized the Drupal CMS for developing and maintaining websites – SEO, SEM, SMM, PPC, PPM

Michael Kasberg’s Education

University of North Texas

BA, Journalism (Integrated Communications)

Be the first to start a conversation

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: